by anesamiller_wuhi6k | May 20, 2015 | Blog, Series: Drawer no more!
Most self-published, or otherwise independently published, authors are aware of the phenomenon known as #IndieBooksBeSeen. This movement of mutual support originated with one creative and energetic individual—Mark Shaw. A YA and fantasy author, Mark is known in the world of social media as “Keeper of The Wind,” after the title of his book.
Mark is a native of Baltimore MD and now resides in Vancouver BC. I was flattered when he reached out to me in the summer of 2014—as he reached out to many other authors, as well—inviting us to take part in the first Indie Pride Day. He urged us all to take a photo of ourselves with our book covers, then to tweet these and RT others on July 1st. Voilá #IndieBooksBeSeen.
I asked Mark to comment on his experience with independent publishing and the need for mutual support.
Mark says—
Since releasing my first novel, The Keeper of The Wind, one thing I noticed on social media was the frenzied way everyone seemed to be promoting their books. It seemed crazy how indie authors were basically begging for someone to either buy their book or take a look at it for free. Social media is saturated with this. I found it discouraging and wondered how I could compete amid such chaos.
I’m sure many new authors feel the same way. As a creative person, I started thinking of ways to get around the frantic hustle of endless promotions. There must be alternatives for getting my book to the hands of readers.
A few days after putting my book out, I received a note from another indie author asking how my book was selling and what I was doing to promote it. He told me his current book wasn’t selling well at all. Even so, he was in the process of releasing his 4th novel.
I thought this was crazy.
Soon after, I read an article titled “Keep Your Day Job.” It broke down how very few indie authors are making money at their craft. The chances of being able to make a decent living from writing are slim to none. This pissed me off, and I saw it as challenge for change.

Mark Shaw
With this notion, I came up with the #IndieBooksBeSeen movement. The first thing I set out to do was to make July 1st of every year #IndieBooksBeSeen day, a day when indie authors show the world that we’re united and proud to be indie. It started with posting a picture of ourselves holding up our indie titles and then retweeting everyone’s else’s book for the world and all social media to see—one grand gesture to show the world that we’re here and strong together.
It was a bigger success than I thought it would be, and I was very moved by others’ warm sentiments and sense of pride. This gave me hope, and I felt encouraged to forge ahead with a new plan while the momentum was still strong. I decided to try giving struggling authors a boost by challenging others to review their books. I know what it’s like to just start out and struggle for reviews, unless you pay for them.
So I felt this would be an easy challenge, but boy was I wrong! I urged several participants to give it a try on our indie pride day, thinking they were still feeling the love from #indiebooksbeseen a couple of weeks before. Right away one person said she felt like she was getting spammed by me. I thought, wow! But it wasn’t spam when tons of others spent hours retweeting your title. To make things worse, the review challenge never took flight. Out of all the people I reached out to, only a few took part.
What this said to me was that most indie authors will only get involved in projects that are self-serving to their own cause, unless they’re part of a group. I want indie books to be the cool alternative to mainstream books. The only way I can see this happening is if we become one voice for the industry itself. I’m not saying don’t promote your book, I’m just asking you to give some of your energy to boosting our industry. Because when the light shines on our industry, it’ll shine on all of us.
A couple of questions—
Anesa: Will the #IndieBooksBeSeen event happen on Twitter again this year?
MarktheShaw: Yes our Indie Pride Day is coming around again and I’m excited! My hope is that people will see us as an olive branch for hope.
Anesa: The point you raise about reviews is very important. I totally agree that we must support each other with reviews as best we can because the traditional media is obviously not going to do it! But in all honesty, we know there are many unedited books out there, some of which were mainly published for the writer’s family and not so much for the public at large. Wading through many books to find one that we can give a good review can take up a good deal of time…
MarktheShaw: When indie authors decide to put out a book, we want them to know right away that we’re here for them to help on all levels.
Thanks so much Mark for your positive attitude and energy. I hope we can bring a bit more attention to the cause this year. Best wishes to you always–
* * * *
Connect with @MarkThe Shaw on Twitter
and on Facebook.
Visit his Amazon author page.
Search the hashtag for an overview of #IndieBooksBeSeen.
by anesamiller_wuhi6k | Jul 28, 2014 | Blog, Series: Drawer no more!
Part 1
I suspect I’m not the only one who has mixed feelings about Kirkus Reviews. Specifically, their practice of charging independent authors $425 for a “book review” of 400 words or less. Many have suggested that such services are not only overpriced but also pointless for the majority of authors whose readership couldn’t care less about endorsements (or lack thereof) from an 80-year-old magazine. But I write literary fiction, which means my readers tend to count themselves among the discerning crowd, rightly or wrongly, and here Kirkus enjoys a good deal of prestige.

Cover design by Renee Garcia
Besides, I thought, Our Orbit is not only the culmination of many years’ work on my part. It really is a good novel! It deserves the attention of a professional. Kirkus states that their commentaries are thoughtfully penned by “librarians, business executives, journalists from national publications, PhDs in religion and literature…[and] other professional reviewers.”

What’s more, they followed me wherever I went! Not PhDs and professionals (unfortunately) but Kirkus Reviews. Their banner ads pop up at Salon.com, Poets & Writers, The NYT—every bookish site I frequent. You would almost think they were targeting me (lol—I know they were), claiming that they’d consider my book for some major award if only I bought a review. Long story just a bit shorter, I succumbed to seduction. Guess they somehow knew it’s been my lifelong dream to sell books beyond the circle of my personal acquaintance.
And surely a national-level review could only help.
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Through 4th of July, 2015 – Join a great GIVEAWAY to celebrate my new novel! Many prizes – gift cards, crafts & a signed copy of OUR ORBIT, finalist for “Best Regional Fiction” Click here to join !
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I knew that Kirkus is notorious for producing harsh reviews. But the “kill clause” put me at ease: If they panned my book, at least they offered the option of keeping it in the dark. So long as I opted not to quote any portion of the review on my website, back cover, or any public place, the review as a whole would remain unpublished forever. Of course, I would be down $425, but my book would not suffer. And since I felt confident that Our Orbit could withstand even a snarky reviewer, I chose to gamble.
So began the proverbial crap-shoot, like so many of the services on offer for writers today, which might or might not help sell a single book.
Some five weeks later, with quaking fingertips, I eagerly downloaded my very own review from Kirkus, the venerable authority. One minute later, dismay set in. That’s how long it took to read the 348 words my reviewer saw fit to devote to my novel. But wait! 89 of those were actually my words, quoted from my own book! Unnecessarily, it seemed to me: Quoted like a freshman English student dutifully includes a citation in a book report. So my review came in at just 263 original words. About a buck-80 per word.
What did they say, those precious bon mots?
Typically, for Kirkus, there was a 2-line plot summation, followed by a paragraph of more detailed plot summary. Perhaps readers look for this, but it wasn’t useful to me since I had, naturally, already created my own synopsis. Next came another brief paragraph, heavy on the above-mentioned quotations, giving yet more details on the characters
The review closed with one brief sentence—9 words—that might be worth quoting on my book cover or elsewhere. But in order to use those few words, I would have to agree for them to publish the entire review on their website, if they chose, as per the Kirkus policy.
And there’s the rub.
Because in that second paragraph detailing my characters, the reviewer decided to drop a major spoiler. If this were part of a serious discussion, I might decide the revelation was worthwhile. But instead, it was tossed off in passing, making no real point. To use any part of the review I paid for, I would have to consent to unknown numbers of potential readers encountering a spoiler that does nothing to enhance the commentary on my book.
Thanks for nothing, Kirkus!
To Kirkus or not to Kikus? Part 2
In fairness to Kirkus Reviews, I’ll readily admit that they have some fine employees. When I wrote to express my disappointment with the review I’d purchased of my novel, Our Orbit, I was surprised to encounter a very helpful young man. I assume he was young since he was working as a first-line responder to email inquiries like mine. I’ll call him Thad.
Among Thad’s helpful reminders was this: “Our reviews are required to meet a minimum word count of 250 words.” So at 348 words, my review was laden with gravy.
Point taken, Thad…although nearly 100 of those words were mine rather than the reviewer’s—quotations from Our Orbit padding the lukewarm remarks.
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Through 4th of July, 2015 – Join a great GIVEAWAY to celebrate my new novel! Many prizes – gift cards, crafts & a signed copy of OUR ORBIT, finalist for “Best Regional Fiction” Click here to join !
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Nonetheless, in spite of my jaundiced attitude, I was impressed when Thad stated that he would, “present your concerns to our editors.” After all, my primary complaint was that the review I’d bought so dearly contained a spoiler revealing a major plot point. I felt this made the whole thing unusable due to Kirkus’s policy requiring permission to publish the complete review if the buyer quotes so much as one phrase (which is, of course, the whole purpose in purchasing).
So I pricked up my ears when Thad suggested that senior editors might actually consider the issues I’d raised and offer some solution. Three weeks went by without further word. When I wrote again to ask Thad if I should expect a reply, his answer came the next day:
“The Indie Editors … have decided that we cannot alter the review. It is Kirkus Indie’s policy to only address those matters related to factual inaccuracies …
“Regarding the point about the [spoiler], very often our reviewers are not able to elaborate on each and every plot point found in a given work… However, they must inform a reader of certain points… We do understand your frustration and disappointment, but we have certain editorial guidelines that we follow.”
Do I detect a bit of circular reasoning? Kirkus reviewers cannot elaborate every plot point, but they must inform readers about certain points. And just because I withheld a plot twist until page 191, treating it as an elaborate family secret, that was apparently no reason for them to select some other point to elaborate for those demanding readers.
Hmmm…
…Much ado about very little? Are spoilers such a serious thing?
Okay, okay. As friends have assured me, I’m making much ado about very little. Are spoilers such a serious thing? Goodreads.com accommodates spoiler alerts on reader reviews, but Amazon has discontinued that practice. Even if an author objects to revealing statements in a review, Amazon will do nothing to post an alert. (Guess how I know.)
Moreover, millions of people know how such books as To Kill A Mockingbird and The Great Gatsby turn out. Or Gone Girl or The Secret History or The Hunger Games. And that does nothing to keep new readers away. So, yes—I’m overreacting. I should be so lucky as to have fans clamoring over Our Orbit, discussing the plot twists and characters, accidentally spilling the beans about what happens on page 191.
Maybe I’ll go ahead and put that brief, mildly flattering, quote from my Kirkus review on the back cover of my book. Maybe I’ll even publish it here on my blog.
If Kirkus responds by putting up the full review, complete with spoiler, in some obscure corner of their website—so much the better. If one or two people stumble upon it and find the secret—don’t tell anybody, please?
And thank you, Thad, for making an effort to talk to those scrupulous “Indie Editors” on my behalf.
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In the end, I decided to both quote and publish my review in full. You can read it here along with a far more gratifying (and unpaid) commentary from The Midwest Book Review.
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Through 4th of July, 2015 – Join a great GIVEAWAY to celebrate my new novel! Many prizes – gift cards, crafts & a signed copy of OUR ORBIT, finalist for “Best Regional Fiction” ! ! ! Click here to join !
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