You mean they didn’t fly off the shelves, after all?

Apr 10, 2014

DRAWER NO MORE!
The Saga Continues and Miracles Happen

St.-Marks-Monarch-Butterfly-FestivalYou mean they didn’t fly off the shelves, after all?

As mentioned in the last installment—way back in a previous era of self-publishing, I had wrangled a grant to fund the printing of my grief-themed poetry book. Numerous copies (let me save a bit of face by omitting an exact number) still languish in my garage and closets. It dawned on me that American poetry books, especially self-published ones, rarely fly off of shelves unless one lives in hurricane country.

So I confronted the fact that self-publishing equals self-marketing. Chief of Sales did not seem a promising role for me, considering that I became a writer to accommodate a tendency toward introversion bordering on agoraphobia. For the sake of my poetry, however, I bit down on the hardest object available—in this case, the hefty tome of Writer’s Digest’s Poet’s Market—and steeled myself for an exercise in self-promotion.

Leafing through the fine print, I compiled a list of publications that, allegedly, “Accept books of poetry for review.” How fitting! I thought. I’ll persuade a few of these folks to review my lovely book, thereby attracting others to purchase a copy! Of course, sending out review copies and receiving orders with checks enclosed would all take place via snail mail. So quaint! It’s almost as if I were Jane Eyre, posting inquiries for a situation as governess to a good family.

I organized my list of publications where I planned to request reviews in three categories. The “Prestigious” category included fancy quarterlies like Prairie Schooner that printed famous poets in every issue and reviewed books from presses like Copper Canyon and BOA Editions. Although I had already sent many individual poems to Prairie Schooner with much stubborn hope but no avail whatsoever, I couldn’t resist giving the book a try as well. Next, the category of “Not So Prestigious but Nice Enough” included journals of smaller print runs that published poets I hadn’t necessarily heard of, but that seemed to uphold high production standards like pretty cover art and perfect binding. Here I placed the River Oak Review, Kestrel, and others.  That left the “Basic but Still Worthwhile” category, which covered the great many titles that cried out to me from the pages of Poet’s Market: The Old Red Kimono, Earth’s Daughters, Djinni. This included the hated saddlebacks (stapled booklets like I made at home with my children) and even several tabloids.

Was my attitude snobbish and deluded? Go ahead—you be the judge.

I mailed out thirty copies of my book: ten for each category of my list. I enclosed a personalized letter to the review editor of each magazine, along with a self-addressed postcard so he or she could let me know how quickly to expect the review of my book to grace their pages.

Out of thirty postcards, three came back. One bluntly stated that grief is a fitting topic for the world’s greatest poets. It behooves the rest of us to hold our tongues to spare insightful readers our sentimental clichés. Another informed me that the magazine was ceasing publication. And the third offered a balm of compliments (“What a lovely and deeply spiritual book you have produced”), while explaining that they had stopped reviewing books due to limited funds and space. God bless Kathy DiMeglio of Kalliope, wherever you may be today!

Thank God for the tabloids and saddlebacks! One of these finally published my only review. It wasn’t actually a litmag from my list—just a regional newspaper for the New York Finger Lakes resort towns that ran short poems as filler. Truth be told, they offered to print a review of my book if I took out an ad, which I did. Something irresistible like: GRIEF POEMS FOR YOUR LOVED ONES. JUST $6.95 ppd.

The review duly appeared, but I can’t find a copy in my records, even though I’m a notorious saver of everything. I think it ran about 20 lines and said some nice things. But despite my ad that appeared on the same page, I never received an order from the Finger Lakes region or from much of anywhere. Like the majority of poets throughout history, I sold a handful of books to people who knew me. Once, at a street fair, a woman stole five copies for reasons unknown. She slipped them under a hand-woven poncho and hurried away before I realized what she was up to. Dismayed at the time, I thank her today. Five less books in the garage!

As I said, these poems concerned grief and healing. I wrote many of them in response to my husband’s harrowing experience of the death of his teenage daughter. Others reflect losses in my own life. So it befits these themes, I think, that we wound up giving away many dozens of copies of the book. For a time, I was mailing them out to any locale where I happened to read of young people dying of illnesses or in unfortunate events. When my husband and I visited Denver, I took copies to all the churches I’d seen mentioned in the news in connection with memorials after the Columbine shootings.

I was pleased to receive occasional notes of thanks. Still, the excess boxes were beginning to molder.

And then, at some point along the years, a miracle took place.

My husband is a well-known scientist who attends a number of professional conferences. At one such conference, where I tagged along, we met a kindly older gentleman who owned a sales and distribution business for books related to alternative medicine. My husband persuaded him to accept my poetry book for distribution. Naturally, I was thrilled, imagining that someone other than myself would now take over my marketing and selling.

But that was merely a minor part of the miracle.

The distributor sold only five copies of my book in five years. At the end of that time, I received a form letter from the kind gentleman’s successor. They were terminating our professional relationship due to a “poor fit” of content areas. And they were charging me $45 for five years of storage fees, plus postage for returning my “unsold stock.”

All of that was irritating at the time. It is nothing, however, in light of what soon happened. One of the copies the distributor managed to sell came into the possession of a very special person.

One morning, my husband received an email from a woman asking permission to set a poem from my book to music. She explained that she was a music therapist and had picked up A ROAD BEYOND LOSS by Anesa Miller from the sales table at some nearly forgotten meeting. Now she was preparing to move house and had been sorting through her shelves, disposing of unneeded stuff. When she came across my book, something made her pause before dropping it in the giveaway box. She half-remembered opening it a year or two earlier and thinking she really should take time to read it more closely. Sinking down on a chair in the disarray of moving boxes, she opened my book again. She read the first stanza, and something happened: A fresh, beautiful sound welled up around her. As she read on, the sounds flowed and changed and flowed on anew.

She heard music.

Jane's pictureThe woman’s name is Jane Click. She had never composed music before, but the words and rhythms of my poem had inspired her to try a new path. Eager simply to capture the melodies born in her mind, she promised not to seek profits, or to share them with the poet (me!) should any proceeds unexpectedly result.

Of course, I gave permission for Jane to set the poem to music and share the resulting song with whomever she wished. Less than a week later, she emailed again. She had discovered that each poem in the book gave rise to its own melody. Her project was expanding—she would like to write music for all the poems and arrange instrumental lines to accompany the vocals.

My mind was boggling: In spite of all the frustrations with publishing and marketing, in spite of the unsold stock in the garage—one copy of my book had found its way to the hands of An Ideal Reader. And she was a reader who not only perceived the feelings I’d hoped to express but extended them. A reader who found a use for my words beyond my wildest dreams.

As I got acquainted with Jane, it came as little surprise to learn that, like my husband, she is a bereaved parent. Her path to becoming a music therapist later in life was a winding one that helped her move beyond her own grief at the loss of her son to a drug overdose. She understood every milestone described in my poems. With a group of musicians at her church, she recorded the songs she wrote, created a CD, and produced a booklet of sheet music. She sold at least a dozen copies of my book and sent me a check for the full amount.

The following summer, Jane traveled from Tucson, Arizona, to my home in Ohio to visit me for the first time. She played her music for me on the piano. She said, “Everybody cries when they hear your words, or when they read them.”

I broke down, too, and cried in her arms.

Jane held me around the shoulders on the piano bench. “It’s okay,” she said. “Everybody cries.”

Everybody: from the world’s greatest poets to all the rest of us.

 

Listen to a sample of Jane’s music:

For a copy of Anesa’s poetry or Jane’s CD, leave us a comment below or a message via the contact page.